★ GOOD VIBES SAVE LIVES ★
The Happy Hunting Grounds
25% of every purchase goes directly to rescue, shelters, and veteran healing programs.
★ WHY WE EXIST ★
This isn't a dog brand, it's a movement. Born from rock bottom. Built for the broken, the overlooked, and the ones still fighting their way back.
PILLAR ONE
Rescue First
Our main focus is helping fund shelter essentials like beds, enrichment toys, vet care, and foster support.
LEARN MORE → about Rescue FirstPILLAR TWO
Healing Through Dogs
Dogs heal people. Veterans. Grieving families. Survivors. We fund the programs that make this happen.
LEARN MORE → about Healing Through DogsPILLAR THREE
Full Transparency
Every dollar documented. Every rescue spotlighted. Nothing to hide, because the community deserves to know where the money goes.
LEARN MORE → about Full Transparency

★ MEET THE FOUNDER ★
A veteran, a rescue, and a mission.
My parents were immigrants who came here wanting nothing but the best for me, and education was everything to them. I was severely dyslexic and nobody knew that word yet. They thought I was not trying. I was beaten for it. I thought I was dumb, and I believed that until I was twenty three.
I joined the military. Getting out was harder than getting in. I came home with PTSD and no idea how to be a regular person again, so I drank instead of feeling it. Years of that. A veteran with no mission and no purpose.
Then came the night I decided I was done. I locked April out of the room so she would not have to see it. She came apart on the other side of that door, and I could not let that be the last thing I ever heard. So I opened it. She came through and jumped straight up on the bed, on top of me, licking my face, and she would not let up. The next day I started getting help. She died of old age years later, and I built The Happy Hunting Grounds the year I lost her.
I took my deepest pain and made it my purpose.READ THE FULL STORY
If you are a veteran in crisis or worried about one, call or text 988 and press 1, any time, day or night.
★ OUR STORY IN BRIEF ★
Before the brand, there was a broken veteran and the dog who saved him. April
A rescue who healed me and built the soul of everything you see here. When she passed, the grief was real. So was the decision to honor her by helping other dogs, other families.



PHOTOS - APRIL 2019 to 2023 ★★★
★ THE DOG WHO CHOSE JOY ★
Then came Ginger, the one I never saw coming.
Broken kneecaps. Dumped, forgotten, and done trusting people.
She warmed up to me anyway. I took her home and rebuilt her life step by step, side by side.
Thank you to Big Dog Ranch Rescue and Lauree Simmons. Without her generosity, I would not have my sidekick.
Second chances, not giving up, and giving love to the forgotten.MEET GINGER



PHOTOS - GINGER, PRESENT DAY ★★★
★ EVERY DOLLAR GOES TOWARD ★
Fighting for those who cannot fight back.
We stand up for animals who have no voice, and for the people who carry more than they show.
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Helping shelter dogs find homes before it is too late
Read this
Reaching out to our local community by planning events and working together to bring more awareness to shelter dogs, while opening people's eyes to just how amazing these dogs truly are.
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Supporting service dog programs that serve our veterans
Read this
Inspired by April before she passed, I began volunteering with the veterans program at Big Dog Ranch Rescue. It was there that I discovered a passion I never knew I had.
After April's passing, I joined the program myself with one of my dogs, Max, eventually becoming a program alumni. Along the way, I also helped bring a VA program, B.A.R.C., to life, supporting it from the very beginning and helping turn the vision into a reality.
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Fighting against animal cruelty
Read this
We stand up for animals who have no voice, working hand in hand with shelters to fund life saving surgeries, help transport animals to safe, loving homes, and give them the care they deserve.
We believe awareness saves lives. By shedding light on cruelty and neglect, we hope to open hearts, inspire action, and empower others to speak up for those who cannot. If you see something, say something, because every voice matters.
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April. My reason. My why.
Read this
This is my dog, April, the reason behind everything we do. She saved my life before I became one of the 22 a day.
Her love became a legacy, one that now lives on through our mission to give shelter dogs second chances and to shine a light on veterans with PTSD and mental health awareness.
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Honoring those who served
Read this
This memorial is one of the many reasons we do what we do. Seeing the name of a friend I served with etched onto a dog tag hanging from this flag shattered me in a way I was not prepared for. I gasped for air, as if all the breath had left my lungs the moment I saw his name.
That moment forced me to stop, and it became the beginning of everything this mission stands for.
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The story behind the mission, and the strength to share it
Read this
What began as a story I shared with only a handful of people is now one I am sharing with the world, and it has never been comfortable.
But I was once told that courage is not the absence of fear, it is doing something even when you are terrified. Someone also told me that sharing the story of the mountain you have climbed can become someone else's survival guide. That stayed with me.
★ SHOP WITH PURPOSE ★
Every product carries the mission.
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WEAR THE MISSIONSecond Chance Collection
Tees and hoodies that start conversations about rescue, and fund it at the same time.
SHOP APPAREL → -
FOR THE DOGS -
HEALING STORY -
KEEPSAKES AND GIFTSHeartstring
Meaningful keepsakes, memorial pieces, and gifts for the people who carry their dogs in their hearts.
SHOP HEARTSTRING → -
STICKERSMark Your Territory
Weatherproof vinyl stickers for cars, laptops, water bottles, anywhere you want to show the tribe.
SHOP STICKERS →
★ JOIN THE TRIBE ★
Good vibes travel faster in a pack.
One email a month. The dogs we helped, what your money did, and what is coming next.
- Monthly rescue spotlights
- Behind the scenes stories
- Early access to new drops